The Polished Man Can

I knew this blog would come in handy. As Digital Co-ordinator I was asked to post videos onto the website via WordPress and generate complimentary content. This is one blog post I wrote for Dave. If you look at 'Recent Posts', you can see some of my other work.

YGAP has truly been an inspirational organisation to work for.

xx  S

Woolies leave farmers cold

Source: FlavourCrusader

Woolworths have landed themselves in rather hot water surrounding their proposition to charge vegetable farmers for its latest fresh food campaign.

A new fee of 40c a crate will go towards Jamie's current Garden advertisement series. Doesn't sound like much, but this extra cost is additional to an existing marketing levy.

Rather tough for farmers. It is almost as if we are dissing 'our true blue spirit' for blatant promotion. Although Jamie is great for Woolworths (as Coles have Curtis Stone), it is essential for corporations to instill a community brand. Farmers are the cornerstone of Australian produce. Essentially, this proposition is going against the Australian population. Previous accounts of large Supermarkets 'ripping off dairy farmers to sell milk at lower prices' has not gone down too well.

It will be interesting to see what Woolworths PR team has to say, as this could easily become a crisis if mishandled.

xx S

Told you I can't wait to get a job...

Apologies for the lack of correct punctuation/capital letters. I was a bit excited

Xx S 

Ain't life Gra(n)d....

I am extremely apologetic for my lack of posts! I have started back up at uni and my perfectionist self is in overdrive. I have also been busy throwing myself 100% into finishing my beautifully constructed graduate CV and cover letter. (If you are a potential employer, pleeeeeease do know a lot of sweat and tears have been put into the two items. They are also not generic). I must say, I can usually boast that I am the greatest person to walk this Earth (apart from the oh so great Bill Murray of course). But to summarise it and do so in a convincing manner is not so easy! When I spoke to my best friend who is now 2 years out of uni with a fantastic marketing job, I told her I wanted to put "zombie movies" in my interests. This was responded with a swift "no"... followed by this face :|. Point taken.

I hope this blog proves to be another avenue for everyone to see that I am not just "another graduate". I did not do this degree because of the potential lucrative pay check or perks. I genuinely do love communicating to people, whether it be verbal, written or even body language (I am rather theatrical but extremely loveable). So if you do read this, and you believe that I do not translate well on paper - give me a shot. I do not know how to do anything below 100% (and I can supply you with an endless amount of cat memes)

xx S

Just some showing off my content analysis skills...

Hi bloggers!

This is going to be a quick one as I have had a long day and am ready to hit the hay. I know my posts are not in chronological order, but I am using the blog to visually communicate some of the experience I have as it comes to mind.

I have had experience working on the Genesis fitness '12 Week challenge' social media campaign, and thought it would be beneficial to post some snippets of a content analysis I was assigned to complete.
NB: please note that I have not disclosed any screenshots that contain personal/confidential information in relation to genesis

I analysed how the organisation presents itself on various social mediums.  I also investigated hashtags that do well for other organisations and may be appropriate for the campaign.  

This is further highlighted in the next image

I also investigated associated trending tags and generated unique hashtags for Genesis to potentially use for their social media campaign (and they picked up a few, which I was chuffed about!)

NB: I will not disclose these in respect to Genesis confidentiality.

Furthermore, I also thought it would be relevant to include some common issues associated with the use of social media. Especially considering the premise of the campaign was broadcasted on these platforms. 

I have had to do various content analyses throughout my university degree. However, it was nice to apply my skills in the professional world. I must admit, I do love content analyses. It's like a puzzle to me, finding the pieces and putting them together in a report (I always put my hand up to do it in group assignments). 

Till next time,

xx S

I'm published!

Horrah!

I published my first set of facebook ads today for Genesis Fitness (even designed them myself! with some guidance from Michael). Have learnt heaps about conversions, sales per click, targeted audiences. how conversions are costed  etc. Have become a bit of a nerd and been checking the campaign from home!

Created the headline and subheadlines.

Did not create image

Created the "Have you signed up yet?"

and subheadlines

*please note the headline spelling error in the title was not mine. It was made after the ad went live by another.

Created the entire ad (was given a stock photo), even used a sylus for the "yummo!" Was cool

Created the entire ad (was given a stock photo) - as above.

So yes this was a great experience learning this at Media Saints (www.mediasaints.com). I hope I can further develop these skills! 

Feeling so grown up, cannot wait to get my hands dirty in a media role!

Till next post my dear bloggers!

xx S