When I'm in need of a well earned study break, I sometimes go on one of my favourite Facebook PR pages, PR Daily. It lets me stay 'in the know' so I don't fall too far behind (I miss my PR subjects, I really really do). After clicking on different links I ended up outside of the site. But did I find an absolute gem! *cue the lights!*
To launch their 'Hypnôse Star' mascara, Lancôme brought an iconic figure back to life - the infamous Betty Boop! The appeal of Miss Boop is well known, and when she worked in conjunction with model Daria Werbowy it set the PR world on fire! Although the campaign is now two years old, I was impressed by the advertisement, its implementation and the buzz generated from bloggers and social commentators. For me, rather than overtly sexualise Betty and Daria, the advertisement was playful, cheeky and rememberable. I would love to create a campaign like this one day!
What do you think?
Till next time,