Just a note on timing....

So the 2014 AFL season has kicked off with the spotlight being thrown onto Essendon - yet again. We are all aware of the saying 'let sleeping dogs lie' - one which Tania Hird should take note of. Since the drug scandal first arose last year, it has utterly saturated the Australian media... And now it's time to let go.

Photo source: news.com.au

Tania Hird strongly asserts husband James, was 'bullied' into accepting a 12 month ban from the club. "I definitely think James was a scapegoat, in fact, we were told that James being the scapegoat was a non-negotiable..." (Le Grand, C. 2014).

Coming from a PR viewpoint, the comments made by Tania have casted unnecessary attention to a club whose morale was constantly tested throughout 2013. It is unfair on the players, stand in coach Bomber Thompson and even the supporters. The focus should be on moving forward from a damaging year. Not potentially causing further harm.  

Tania believes she has her husband's best interests at heart, albeit her approach (and more importantly timing) is absolutely incorrect. It may be seen to some as attention seeking. To bring up once dormant issues is risky. The 'PR snowball' of sequential stories could be catastrophic for James Hird's return next year .

So please Tania, listen to the Essendon PR gurus. I'm hoping they're offering the same advice... (if not, call me) 04...



Sources: 

Le Grand, C. 2014, Hird tipped off over drug investigation: wife, The Australian, March 21 2014. <http://www.theaustralian.com.au/sport/afl/hird-tipped-off-over-drug-investigation-wife/story-fnca0u4y-1226860645345#>

Oh bless the power of social media...

Put a link to my blog on facebook, and these are the number of  views today! Was originally at 30.... Oh bless you social media! And thanks to those who have read my blog!

xx S

Just some showing off my content analysis skills...

Hi bloggers!

This is going to be a quick one as I have had a long day and am ready to hit the hay. I know my posts are not in chronological order, but I am using the blog to visually communicate some of the experience I have as it comes to mind.

I have had experience working on the Genesis fitness '12 Week challenge' social media campaign, and thought it would be beneficial to post some snippets of a content analysis I was assigned to complete.
NB: please note that I have not disclosed any screenshots that contain personal/confidential information in relation to genesis

I analysed how the organisation presents itself on various social mediums.  I also investigated hashtags that do well for other organisations and may be appropriate for the campaign.  

This is further highlighted in the next image

I also investigated associated trending tags and generated unique hashtags for Genesis to potentially use for their social media campaign (and they picked up a few, which I was chuffed about!)

NB: I will not disclose these in respect to Genesis confidentiality.

Furthermore, I also thought it would be relevant to include some common issues associated with the use of social media. Especially considering the premise of the campaign was broadcasted on these platforms. 

I have had to do various content analyses throughout my university degree. However, it was nice to apply my skills in the professional world. I must admit, I do love content analyses. It's like a puzzle to me, finding the pieces and putting them together in a report (I always put my hand up to do it in group assignments). 

Till next time,

xx S